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Becoming a search engine evaluator can make for an attractive supplementary income. But where do you find such work and what all does it entail?
Search Engine Evaluator Jobs
Search engine evaluation can be a lucrative employment opportunity for those wanting to work from home.
It's an important job, however, so getting your foot in the proverbial door can be somewhat difficult. Search engine evaluation projects typically require examining advertising content, text, and images with a focus on analysis. You'll then write a report on your findings regarding specific aspects of the ads you're asked to evaluate.
If this sounds like an opportunity you'd be interested in, then keep reading. We'll help you find employment and understand the work better before applying.
Who Hires Search Engine Evaluators?
You'll be surprised at the number of companies and platforms that hire search engine evaluators. While there are many more than those featured below, we've taken the time to isolate the best opportunities for you.
Once we've shown you where to find work as a search engine evaluator, we'll help you to understand why it's such an important job, what skills are required, and how much you can expect to earn. We'll even give you some important tips on how to write and optimize your search engine evaluator resume.
Appen has many opportunities for search engine evaluators around the world. You'll need to be fluent in at least 1 of the 120+ languages and dialects that Appen has positions in.
The hiring process is rather extensive, and includes qualification material that needs to be thoroughly reviewed if you want to pass the series of exams that are held over a 1 to 3 week period.
Appen's positions for freelance search engine evaluators require familiarity with a wide range of online news sources and the internet in general. You would typically be working for 4 to 5 hours on weekdays. While weekend work isn't usually required, bear in mind you may be asked to spend a few extra hours on a Saturday and/or Sunday during the hiring process.
Leapforce – which is now part of Appen – specializes in search engine evaluators, map quality analysts, and search quality judges. Most of the work performed would be for Google, making it one of the lead third-party platforms for finding positions with the conglomerate.
As you can expect, the requirements for getting hired through Appen/Leapforce are as strict as Google's. Regardless of the company (or companies) you ultimately end up working for, Appen wants to ensure that all their employees are capable of performing at the highest tier. This makes for some fierce competitiveness, as only the top-performers will get a chance to work for Google.
As the largest search engine in the world, it should come as no surprise that Google hires evaluators – whom they call “ad quality raters.”
However, Google doesn't hire ad quality raters directly: this is done through various third-party employment agencies; the most reputable of which are included in our list of employers.
We felt it was worth giving Google a separate mention, as ad quality raters are some of the few remote employees for the company. It's also a prestigious company to work for.
Of course, working for Google directly means the requirements are somewhat higher than for most other companies. You'll need to have a very extensive knowledge of your local area. You'll also need to be absolutely fluent in your native language. In addition, you'll have to have a college degree (or equivalent experience), web analysis skills, and superior communication skills.
A global localization company, Lionbridge has many online, work-from-home opportunities. Search engine evaluation is, of course, one of these – although, the crowd-sourcing division where you'll find the opportunities refers to them as “internet assessor jobs.”
There are a few different tasks that internet assessors are hired by Lionbridge to perform, with no crossover between them. These include:
- Search engine results pages (SERPs) specific evaluation
- Search consultants focusing on social media, reporting on opinions regarding the content quality
- Internet judges (this position is similar to that of internet assessors)
- Online map specialists who work with online mapping software for its evaluation and improvement
You'll need to perform an online assessment as part of the application process in order to demonstrate your ability to complete such tasks. Available positions are advertised on The Smart Crowd, Lionbridge's remote workers' recruitment platform.
Workforce Logiq (ZeroChaos)
Workforce Logiq (previously ZeroChaos) is the primary platform used by Google to hire their ad quality raters.
Of course, this does mean that Workforce Logiq has an appropriately high requirement level for accepting new applicants. For example, you'll need to be fluent in English at a college level.
If you're bilingual (or even a polyglot – someone who can speak 5 or more languages – provided you can speak at a native level), Workforce Logiq will likely give preference to your application over that of an applicant who only speaks English.
Google naturally requires ad quality raters who can work comfortably in a number of different languages. However, Workforce Logiq does not hire any foreign native speakers to fulfill this requirement: instead they, only hire US citizens and permanent residents.
On the other hand, it will count in your favor if you immigrated to the US from a country whose language Workforce Logiq has positions for, or if you have previously lived in such places for any length of time.
iSoftStone isn't always hiring, but when they do, the China-based company only hires within the US.
You won't be a full employee, as iSoftStone would take you on as an independent contractor (freelancer) tasked with search engine evaluation. This contract will typically be project-based rather than long-term, though some projects can last 6 months with the possibility of extensions.
You'll also be limited to working 25 hours a week. That being said, you do need to fulfill the minimum of 10 hours per week. In exchange, you'll receive $13 for every hour worked.
The great news is, you don't need to have any prior experience or even a college degree to apply for a position with iSoftStone. As long as you're 18 or older and a US citizen (permanent residents will not qualify, unfortunately), you can send them your resume. If iSoftStone is interested, they'll email you a non-disclosure form and a number of other steps to follow to complete your application and on-boarding.
This does include a training period (typically 1 to 3 days long) and a number of tests that need to be passed.
It's worth noting that, while we usually recommend trying to sign up with as many companies as possible when initially looking for online work-from-home opportunities, in the case of search engine evaluators, we have to advise the opposite.
The companies that hire search engine evaluators typically have the same clients (some, though not all). This means that you could be working indirectly for Google through Appen/Leapforce, or you could be doing so through Workforce Logiq.
In turn, this means that most of these companies have an exclusivity clause of some sorts that will prevent you from working for competitors that service the same clients as they do.
However, if you're able to determine that another company does not share any clients with the one you already work for, you may be able to successfully join the second.
Why Do Search Engines Need Search Engine Evaluators?
As a search engine evaluator, you'll be analysing the search engine results pages (SERPs), as mentioned earlier.
The reason for this is, while search engines are continuously working to improve, they run on computer-generated algorithms – and these algorithms don't always understand search queries the way humans do.
This difference in “understanding” can lead to a SERP that includes irrelevant results.
Of even greater concern to the search engines is the fact that their algorithms don't fully understand certain kinds of mistakes. The algorithm may rank a webpage favorably on the first SERP, perhaps even right at the top, despite it containing mistakes and/or irrelevant information.
That's where search engine evaluators come into the picture.
Following a strict set of guidelines (though, if training is provided, it will include instruction on how to take charge if you need to deviate from those guidelines to properly complete a task), search engine evaluators look for those mistakes and irrelevant results. You'll be helping search engines to improve their SERPs by pointing these errors out to them and helping to ensure that the SERPs meet the requirements and guidelines set in place by the search engine itself.
While search engines also use this information to improve their algorithms when doing patch updates, it's unlikely that search engine evaluation will ever become a defunct title.
Requirements to Become a Search Engine Evaluator
The companies who hire search engine evaluators often have their own sets of requirements that need to be met, typically in line with the requirements of their clients. This may include the requirement to have previous experience as a search engine evaluator or to hold a 4-year college degree, for example.
However, these requirements are not universal: other companies may be more willing to hire first-time evaluators and/or negate the necessity for a degree (though usually, this would be on condition that you're currently enrolled in a 4-year degree program).
Of course, this doesn't mean there aren't any universal requirements at all. Regardless of which company you apply for a position with, you can be guaranteed they'll expect you to:
- Possess good research skills
- Be familiar with current events and pop culture
- Be willing to work a minimum of 10 hours a week (in most cases)
- Participate in a training period or study the company's guidelines
- Pass an interview process, which may include tests
- Be fluent in English, at least at the level of a native speaker
Search Engine Evaluator Salary
As with all work-from-home opportunities, your income depends on a number of factors – the most important being the company you work for, your hours per week, and the duration of your employment.
In general, you can expect to be paid in the region of $12 to $15 an hour. On average, provided you have consistent work, you should be able to earn approximately $36,881 a year.
However, it's important to bear in mind that, as an independent contractor, you could have your employment as a search engine evaluator terminated with very little warning. Projects can get canceled, or requirements may change against you – often, you won't even be told the reason for having been let go.
For this reason, we don't recommend relying on search engine evaluation as your sole means of income. If possible, this should preferably be your secondary income rather than primary.
Search Engine Evaluator Resume Tips
You should always tailor your resume in favor of the requirements for the type of work you're looking for. This doesn't mean being dishonest: it means leaving out irrelevant information and highlighting the relevant.
For writing your search engine evaluator resume, follow the standard resume format as you would for any other job: full name, address, and contact details at the top, followed by your job objective. This is a brief paragraph describing the job title you're applying for and the reason for applying. Here's an example:
“Qualified Search Engine Evaluator seeking the opportunity to fill a position with an organization that will make use of my training and experience to assist in my career growth.”
Next, you'll add a bullet-point list of highlighted qualifications. You'll want to specify that this is a highlights list, as you'll only be adding information on the experience and training you've received relevant to the position you're applying for.
Following this list, you'll add another section naming the companies you've previously worked as a search engine evaluator (or related position/s). As always, include a brief breakdown of your responsibilities with that company.
Finally, you'll close with an indication of your tertiary education.
Becoming a search engine evaluator can be a fantastic way to supplement your income, especially if your primary source of income is also a work-from-home job that allows for enough time to dedicate yourself to both endeavors.
Using the tips and resources made available to you in this guide, we're certain you can take full advantage of this opportunity.